The Geneva Motor Show is, without doubt, the most significant motor show on the automotive calendar. Every company that matters is there. It can fairly be said that if you don’t show at Geneva then you don’t really exist in terms of the world automotive market. That’s how big Geneva is.
Koenigsegg presented three amazing megacars at the 2017 Geneva Motor Show. Never has there been so much output on a single show-stand from just three cars, with nearly 4,500hp on display.
Full Details: Koenigsegg Automotive cars at Geneva 2017 (link)
We had two Regeras on show, which were notable because they will be the first two Regeras delivered to eager customers later this year. This marks a significant milestone for Koenigsegg, the first time we’ve had two different models in concurrent production and the crowning glory for a year full of growth for the company.
Regera #1 has a finish reminiscent of classic sports cars from yesteryear, but with a modern twist – greet-tinted carbon fibre and a saddle brown leather interior.
The car features our unique ‘Tresex’ carbon fibre wheels, although we took an opportunity at Geneva to show a special option with 24k white gold applied to the wheels on one side of the car (the wheels will be in standard finish when the car is delivered).
Regera #2 features a combination of Candy Apple Red paint and clear carbon fibre, with a lingon berry and black leather interior and ‘Tresex’ carbon wheels.
The Regeras outnumbered the Agera RS at the Koenigsegg stand for the first time this year. We also put together a Regera powertrain display so that people could better understand the technology that goes into the car. The display was a great success, allowing Koenigsegg staff at the stand to walk journalists and the public through exactly how this unique powertrain works.
The fact that the Regeras outnumbered the Agera RS 2-to-1 did not make the Agera RS any less spectacular. In fact, with its 24-carat gold leaf striping on clear carbon and presented with a matching racing helmet, the Agera RS Gryphon stood proudly at the centre of the stand.
The Koenigsegg press conference is always a lively affair. Unlike other companies, we do not clear our stand before the press conference begins so it becomes a sort of moving feast as the crowds both inside and outside of the fences follow Christian from car to car as he explains what we have on show. While we may need to apologise to some who try to film the press conference (the crowd can be frustrating for cameramen), the liveliness of the press conference is only enhanced by the keenness of the crowd to hear everything that Christian has to say.
The press conference itself is only a small part of why we go to Geneva. Geneva is the world’s greatest car show. It’s an opportunity for European motoring enthusiasts (along with a few dedicated travellers from other parts of the world) to view Koenigsegg cars live, in person, and for many, for the first time. It’s a chance for people to see our attention to detail for themselves, and really appreciate the amount of love and dedication that goes into making these cars.
Geneva is also an opportunity for us, as a company, to interact directly with our customers, our fans and the automotive press. There are a lot of meetings held during Geneva – press interviews are conducted for print and TV with key members of our staff. Press appointments are made for future visits to our factory in Ängelholm. Customers and other VIPs get to visit both the Koenigsegg stand and the motor show in general.
One such VIP in 2017 was HM the King of Sweden, Carl XVI Gustav, seen second from left in the photo below.
We receive one very special group of visitors every year at the Koenigsegg stand – our employees. Every year, a group of employees chooses to come down and see the show and it’s a special moment when they arrive on the stand.
Our people spend all year working with Geneva in the back of their minds. It’s great for them to come to the show and see the cars looking their very best on display at the stand. Geneva is also a chance for them to get a glimpse into the way people react to the cars – to feel the genuine air of excitement around the Koenigsegg stand. That atmosphere only happens because our employees do such a wonderful job, so it’s great for them to get a taste of the excitement their work generates.
Last, but by no means least, Geneva is also an event where cars get sold and deals get done.
Negotiations with customers for Koenigsegg cars ran apace at Geneva and our allocation of 80 Regeras is very close to being fully subscribed. And in separate news, Spyker and Koenigsegg announced an engine supply deal on the first press day at the show. Koenigsegg will design and build engines for the new Spyker Preliator coupe and Spyder, due in 2018.
Please enjoy the images from the 2017 Geneva Motor Show, below. All photos on this page can be enlarged with a single click.